RCHF: Christmas Tree Magic
A festive interactive giving mechanism for The Royal Children's Hospital Foundation in Brisbane, Australia, designed to tie in with widespread local media coverage.
We created a fun flash application connected to a custom themed donation page, where supporters could sponsor a bauble and then see themselves on the charity's Christmas tree.
- Highly popular and powerful for driving fundraising
- Initially used in 2009 but was successful enough for a repeat outing in 2010
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