RCHF: Everest Challenge

The Everest Virtual Challenge is a team event, for groups of 15 people, who each commit to walking 10,000 steps a day, for two weeks, to "pretty much" climb Everest on behalf of the Royal Children's Hospital Foundation in Brisbane Australia.

The campaign is an innovative blend of modern web technology and peer to peer fundraising. It's highly accessible and has the added benefit of helping people learn how to add some extra physical activity into their daily routines, improving health and wellbeing.

Our input was multi-faceted:

  • Consulting on campaign fundraising and communications strategy
  • Creative route and logo for the campaign
  • iPhone site allowing event participants to add steps, be notified of new sponsors, check their fundraising progress and check their team’s position on the leaderboard – all on the go.
  • Facebook app enabling fundraisers to more easily show their friends what they were doing and encourage them to ‘pretty much’ climb Everest themselves, or sponsor them to reach the summit.
  • Fundraising Flash application which mapped their journey and released photo-skins to fundraisers when key milestones were reached in the climb external
  • Flash leaderboards for corporate partner sites customised Artez fundraising pages.
  • Custom built web services platform, linked to a fundraisers’ database.
  • Dynamic, personalised sponsorship forms pre-populated with the fundraisers' names and targets.
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