Portfolio

We worked closely with the team in Brisbane to come up with a new creative route and logo for the campaign to make the climb more visually exciting and locally relevant. This new design work was then rolled out into an array of different platforms including an iPhone site, Facebook app, fundraising Flash application, external Flash leaderboard and customised Artez fundraising pages.

At the core of all this, and driving the data behind all these systems, is our custom built web services platform, linked to a fundraisers’ database. This platform allows the magic to happen by exporting data to and from Artez to populate the Facebook and Flash applications, leaderboards and iPhone site with dynamic fundraising and team progress results.

The fundraising pages themselves were built using the Artez E2 platform and completely re-skinned to fit with the new creative direction of the campaign. To help fundraisers keep track of their fundraising and progress up the mountain a Flash application was embedded within these Artez fundraising pages. The application also released photo-skins to fundraisers when key milestones were reached in the climb, so that they could see themselves at different milestones up the mountain and share these with their friends, family and sponsors through email and social media.

To allow fundraisers to reach out to their online social network we designed and built a Facebook application, which could be added as a tab to a fundraiser’s profile page. This allowed fundraisers to more easily show their friends what they were doing and encourage them to ‘pretty much’ climb Everest themselves, or sponsor them to reach the summit. Fundraisers could post pre-written or customised content to their walls, and enter their step updates directly through Facebook. The fundraisers’ database enabled a fundraiser to enter and see up-to-date information about their progress through any channel they chose – the Facebook application, their fundraising page, the iPhone site and the external leaderboards. 

We developed an iPhone site to allow event participants to add steps, be notified of new sponsors, check their fundraising progress and check their team’s position on the leaderboard – all on the go! The site also allows participants to solicit new donations through a direct link to their email client directing people to their Artez fundraising page.

To help boost the marketing exposure for the campaign we also designed and built a dynamic flash leaderboard to be hosted on the Brisbane Times website. The leaderboard provides a live window into the event which increases the kudos of fundraisers by showcasing their efforts in a public forum and can elevate the element of competition among participants. It allowed the RCHF team to easily and effectively make use of promotional real estate being offered to them by the Brisbane Times, driving traffic and donations from a high traffic, trusted site.

In addition to the online assets we used our creative skills to produce print assets that could be downloaded from the fundraiser’s Artez page, including a personalised sponsorship form which was pre-populated with the fundraiser’s name and fundraising target. 

The Everest Virtual Challenge has been a great opportunity for us to work with a forward thinking charity and we’re very proud of our work for the campaign. It is great to see all the different moving parts come together to create a vibrant and interactive fundraising experience, for both participants and sponsors, across multiple platforms.