Blog
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Why value exchange works for charity lead generation in 2025
Discover why value exchange campaigns remain a powerful tool for charity lead generation, even in 2025. Learn how to attract warmer leads, improve telefundraising conversions, and boost regular giving income.
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Fresh thinking from the Fundraising Everywhere events conference
From adding WhatsApp and Strava to the comms mix, to testing AI-driven SMS…
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Effective email fundraising 4 – technical foundations
The final part of our blog post series, covering the technical foundations of email deliverability.
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Effective email fundraising 3 – advanced automation
The third in our effective email fundraising series, delving into advanced marketing automation.
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Effective email fundraising 2 – peer-to-peer stewardship
The second in the series, focusing specifically on email communications within a peer-to-peer context.
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Effective email fundraising 1 – high converting content
The first in our 4-post series, packed with tips on high-converting email content.