For most charities, digital lead generation follows a familiar pattern. A campaign launches, ads run, leads arrive. Results are debated. The campaign ends. Weeks or months later, the whole machine cranks up again for the next appeal or event.

It worked well enough once. But in 2026, that approach is leaving serious money – and mission – on the table.

The digital landscape has shifted significantly. Meta’s targeting is broader and less precise than it used to be. Privacy restrictions have changed what’s possible. AI-driven campaign management has raised the bar for creative quality and testing discipline. And the charities pulling ahead aren’t the ones with the biggest budgets – they’re the ones that have stopped thinking in campaigns and started building growth engines.

That’s exactly what our new guide is about.

Modern lead generation and conversion for charities walks you through what a sustainable, Always On acquisition strategy actually looks like in practice – from the channels and tools that drive it, to the nurture journeys that convert attention into committed supporters.

You’ll find practical guidance on why continuous activity outperforms campaign bursts, how to think about multi-channel lead generation across Meta, Google Search, Performance Max and beyond, and why the first 72 hours after a lead comes in can make or break your conversion rate. There’s also a useful section on events – and the significant value most charities are currently leaving behind when they don’t connect participants and their sponsors into a broader growth journey.

Whether you’re building from scratch with a modest monthly budget or looking to scale an existing programme, the guide offers a clear framework for where to start, what to measure, and how to keep improving over time.

You’ll also find indicative cost-per-lead benchmarks across different proposition types – useful reference points as you plan or pressure-test your own targets.

The charities winning at digital acquisition right now aren’t doing anything magical. They’re running structured tests, keeping their engines turning year-round, and treating every supporter touchpoint as part of a coherent cycle – not a one-off transaction.

If that sounds like where you’d like to be, this guide is a good place to start.

Download your copy now to discover how modern charities are turning digital leads into lifetime supporters.

Interested in taking the first steps to build a growth engine for your charity? Get in touch with us today.