Recruiting more supporters
We know how competitive the marketplace has become, and how challenging it is to navigate the ever-evolving digital marketing landscape. We’re here to help attract and engage more support for your cause, using the very latest tools and techniques.
An example of our recent work
An example of our recent work
Mission Australia’s Sleep in Your Car
In 2025, we designed and delivered Sleep in Your Car, a new fundraising event for Mission Australia. The project involved a proposition review, a reframing of the initial strategy, creative refresh and then full implementation.
Does your event recruitment rate need a boost? Would you like some support to attract new donors for your appeal? Are you uncertain how and where to spend your digital marketing budget? We can help!
Campaign planning
We can help plan your digital marketing campaign based on your objectives and budget, and focusing primarily on paid search (Google) and paid social (Facebook / Meta, TikTok and / or LinkedIn).
Ad creative
The quality of your ad creative is what differentiates you from the competition. We can produce a range of assets for your campaign – including imagery, animation and video – and then test and optimise based on results.
Facebook / Meta marketing
We have extensive experience of digital marketing through Facebook / Meta, across many different contexts. This includes utilising their Conversions API to help Meta’s AI work as efficiently as possible.
Google Ads – paid and grant
We can support you with your search engine marketing across both grant and paid accounts. We’ll take care of the keyword research, ad creation, bid management and conversion tracking to maximise ROI.
Campaign optimisation
We monitor our digital marketing campaigns continually, and optimise channels, audiences and creative to help achieve the best results. We also ensure our clients are kept informed by sharing real-time dashboards.
Multi-step acquisition
We’ve used a number of multi-step acquisition tactics to deliver great results for our clients – from lead generation campaigns to help build lookalike audiences in Meta, to two-step conversions for regular giving.
Our impact so far
events and appeals
participants and donors acquired
raised for the causes we’ve supported
Highlights from our blog
Shape up your competitive Christmas / great Giving Tuesday appeal!
Why value exchange works for charity lead generation in 2025
Your questions answered
We’re always happy to answer your questions or share insights. Some recent questions we’ve been asked by clients include: